Right Target, Right Message, Right Medium

Crafting the Perfect Digital Marketing Strategy:

With so many ways to market your business, it’s easy to become overwhelmed. Should you do social media? Newspaper ads? Mailers? It’s all you can do to stay ahead of the daily activity of running your business, let alone finding the best way to market.

Fortunately, crafting a winning digital marketing strategy is easy if you understand just three things: who you are, who your customers are, and where they are.

This half day workshop will take a deep dive into these three key areas of digital marketing strategy, using key concepts from Traction: How Any Startup Can Achieve Explosive Growth by Gabriel Weinberg and Justin Mares and Start with Why by Simon Sinek to help you craft a digital marketing strategy that works for your business. The class will be a blend of lecture instruction and small group discussions, so that you leave with a solid understanding of the path forward for your company.

Topics Covered:

1. Discovering your ‘why’
2. Finding who your customer is, and how they want to be marketed to
3. Discussing the 19 traction channels of digital and offline marketing
4. Selecting the best digital channels for your business
5. Relational versus Transactional media options

Every Participant Receives:

1. A copy of Traction: How Any Startup Can Achieve Explosive Growth by Gabriel Weinberg and Justin Mares
2. Custom “Right Target, Right Message, Right Medium” workbook
3. Lunch and refreshments